Script Tips is a newsletter to help you make impactful social media videos/ads. Watch me BIP my video strategy.
Script Tips #41: Show me the meaning…
So…
Did you do it?
The visuals for your video I mean?
No?
Well…
🎤SHOW ME THE MEANING OF BEING LONELY 🎵
 |
(I’ve been itching to slip Backstreet Boys into here).
But really…
How would you show me the meaning of being lonely?
It’s hard to think of visuals unless you’re used to it.
It’s like teaching someone what to imagine– which is dang near impossible.
The best we can do is give someone ideas or inspiration.
But if the Backstreet Boys can show you the meaning of being lonely….
(So lonely!)
Then you can definitely show your customers….
Whatever you need to show them.
How Ame? How do I show them? I don’t even know where to start?
It comes down to what you “see” in your mind.
So flex your creative thinking.
When you script a video…
You need to flex those creative muscles when you tackle your visual message.
Think– what you can “see” and what your audience can “see” too.
Ummmm. Images…I guess?
I’ll rephrase…
Can you show me a thing, a reaction or a situation I can relate to WITHOUT it distracting from your point?
(Hint: you can).
Let’s say you make a point in your video about how your product or service will make me successful.
Great!
I want that.
But don’t tell me that.
Show me what that looks like.
Am I sitting on a beach sipping a banana smoothie?
Am I doing my taxes without that anxiety-stricken look I get EVERY. SINGLE. YEAR?
Or am I watching those $$$$ roll into my bank account?
That’s showing (not telling).
Let’s try a little exercise.
Trust the process.
Tell me…
What does success look like when someone uses your product or service?
Try to describe 2 situations.
Now let’s say you save someone time….what do they do with that saved time?
You give someone confidence…what are they confident doing now? Where are they confident?
Sweat baby sweat! As you flex those creative muscles!
Hard work I know!
But I’ll be your workout buddy with a 1:1 feedback/strategy session where we optimize your video script
I’m a great workout buddy! I survive 90 mins training sessions for boxing.
Oh, and I script videos The World Food Programme gives funding to.
So hit me up.
That’s it for this week!
Talk soon!
Ame Proietti
How would you rate this Script Tip?
Script Tips
Script Tips is a newsletter to help you make impactful social media videos/ads. Watch me BIP my video strategy.
"What if I filmed it with one of those play kitchens? Like the ones kids have?" I asked. "Uhhhhhh maybe just do it in a real kitchen. It will be easier. And maybe less…weird." My friend said. He's not wrong. My friend and I were talking about my project. The one I (annoyingly) mentioned as a cliff hanger last email. I'm going to make mini web series. For my nutrition blog. Bit of Ame History Nutrition is so unrelated to anything I've done in public. Back in 2020, I decided to switch careers....
This child’s face… Followed by this sketchy man handing out pills… Did NOT prepare me for this to be a roller rink ad. And I wouldn't have it any other way. I thought this video was some lame PSA from the “glory days” of D.A.R.E.--that say "no to drugs!" program from my childhood. But, no. This was waaayyyyy better than D.A.R.E. 10 years ago, Roller Kingdom in Reno, Nevada dropped this masterpiece. Some people say it’s cringe… Ridiculous! Inappropriate!! To them, I quote the kid in the video...
People love to bang on about “story this, story that”. I don’t know about you, but I can’t open Twitter or LinkedIn without seeing at least one post about how story is the root of everything. THE POWER I used to think these posts were so smart. I’d see them and my inner voice would go, Yeah! It’s all about the story! Get on that post! I’d hit “like” and praise the poster for this golden insight! But now… I hate these posts. I sigh and scroll by because the truth is… half of these people don’t...