I left you with a cliff hanger


"What if I filmed it with one of those play kitchens? Like the ones kids have?" I asked.

"Uhhhhhh maybe just do it in a real kitchen. It will be easier. And maybe less…weird." My friend said.

He's not wrong.

My friend and I were talking about my project.

The one I (annoyingly) mentioned as a cliff hanger last email.

I'm going to make mini web series. For my nutrition blog.

Bit of Ame History

Nutrition is so unrelated to anything I've done in public.

Back in 2020, I decided to switch careers. I still wanted to live abroad and the easiest way (for me) to do that is to qualify for a work visa.

expat > nomadic

because I hate moving my stuff

So I looked in the big book of careers and chose dietetics (nutrition). Because healthcare is employable everywhere. And dietitians are healthcare professionals.

Then I went back to school (oooohhh funnnnnn). I even started a blog (that I ignored until now).

Halfway into my new degree, I realized I just wanted to go full-time into my writing business...

But I'm a terrible quitter. So while I took my sweet time deciding if I should quit, I was about to start my last year.

And then I was in too deep.

Might as well see where it goes, right?

Well.

When I put Script Tips on hold this summer…I needed to redirect my energy. And it went into that nutrition blog.

I thought to myself…"I could try and grow this with video".

But I didn't want to hop on social media and make the same kinds of videos everyone else does.

And I CANNOT BEAR THE THOUGHT of someone calling me another IG nutrition guru.

You know the ones that run around in yoga pants, drink overpriced detox smoothies, snort creatinine and decided nutrition was their passion (but get their info from other "gurus").

I read science

Shorts > yoga pants

I have kidneys and a liver for detox. I don’t need an $8 detox tea that will get filtered by MY KIDNEYS.

So I thought about what type of videos I binge on social media.

And the type of audience I'd want.

And then I remembered…once upon a time when I lived in Shanghai…

I wrote a script for a short film called "Nightmare in the Kitchen".

It was about a millennial (I am a millennial and proud of it) who tries to cook in her resentful kitchen.

I never got to film…

But I thought, "I could make a web series with the same vibe. Entertaining with an educational undertone. And maybe it will grow my blog. Or not. Let's see"

Marketing is a giant test. I am my best guinea pig.

And this is blue ocean compared to dancing reels and straight up teaching videos.

So that's how I came up with this idea to create a web-series for my nutrition blog.

And I'm gonna share how it goes with you here in Script Tips.

Which means I'm officially in the "build in public" club.

Let's go on a journey…I promise it won't be borning.

Only writers like cliff hangers,

Ame

How would you rate this Script Tip?

⭐️⭐️⭐️⭐️⭐️ Super helpful!

⭐️⭐️⭐️ It's alright

⭐️ ehhhh...no

Script Tips

Script Tips is a newsletter to help you make impactful social media videos/ads. Watch me BIP my video strategy.

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