Script Tips is a newsletter to help you make impactful social media videos/ads. Watch me BIP my video strategy.
How about some crack?
This child’s face…
Followed by this sketchy man handing out pills…
Did NOT prepare me for this to be a roller rink ad.
And I wouldn't have it any other way.
I thought this video was some lame PSA from the “glory days” of D.A.R.E.--that say "no to drugs!" program from my childhood.
But, no. This was waaayyyyy better than D.A.R.E.
10 years ago, Roller Kingdom in Reno, Nevada dropped this masterpiece.
Some people say it’s cringe…
Ridiculous!
Inappropriate!!
To them, I quote the kid in the video and say,
“Bug off man!”
*Cue the 80s synth, colored spandex, and sparkles*
And the best part is…
*add more sparkles*
This was a low budget ad.
Which proves my point–
You don’t need a huge budget to make selling videos that get results.
This is my hill and I. Will. Die. On. It
Now, let’s talk about why this ad hooks you into saying “no” to crack and “yes” to roller skating. Like we all should.
A Hook to Reel You In
My first thought was, “what on earth is this?”
It’s so cheesy. The music, the dialogue and the visuals-- It oozes the cheese factor.
Then we’ve got this creeper…
Run boy run! Do not get in that van!!!
This video took a dark turn and now we need to save the children.
Ok, now we need to save the kids from this hard core...
GRANDPA?
WHERE IS THIS VIDEO GOING?
It’s going roller skating. That’s where. With more 80s synth. There is never enough synth.
Is this for real?
There’s no way this is serious!
What the….
We need a minute to process what we just saw.
But you know what that was.
It’s a pattern interrupt!
A pattern interrupt that’s so bad, it’s good. Because it’s funny.
Hook, line, and now we’re watching the rest of the video. Where we will learn that roller skating has the power to make people give up a life of crime.
“Because prison is full of people that has never roller skated.”
And this girl knows what she’s talking about.
That’s it for this week!
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Ame Proietti
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Script Tips
Script Tips is a newsletter to help you make impactful social media videos/ads. Watch me BIP my video strategy.
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